Lemak is Malay and Indonesian for rich, or creamy, as in nasi lemak: rice cooked in coconut milk. Our markets are in Southeast Asia, so the coconut palm is the one picture that carries the name.
The Straits trade settled through the bill of exchange. Money was paid in at one house and paid out at another, in another currency. The two houses settled between themselves on one book.
That is this business, with better clocks. The motto on the crest, per unum librum, means "through one book".